Oh my Bot!

Is Conversational Commerce your Next Best Acquisition and Retention Channel?

Today, 90 percent of our time on mobile is spent on email and messaging platforms. Launching into the intersection of messaging and shopping, conversational commerce marks a new way to do business and engage with customers.
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Introducing Chatbos

The term “conversational commerce" was first used in an article by Chatbot pioneer Chris Messina- Uber’s former Developer Experience Lead. It applies not only to bots but any use of messaging service for commerce.

The bots’ abilities go hand in hand with its use case. Not all bots need to be based on buzzword technologies such as Machine Learning and Natural Language Processing (NLP). Simple requirements demand simple solutions. If your use case entails providing fixed information in response to fixed answers, there is simply no need for any complex logic behind the bot. 

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Why Bots are Good for Business

In 2016, the chatbot market was valued at $703 million. By 2020, over 80 percent of businesses are expected to have some sort of chatbot automation implemented, which will take the market value to $3 billion in 2021.

Depending on your business model and niche, your bot scenarios will vary- possibly even by customer segment. Sephora generate $50 higher average-order-values through their content-driven approach that turns leads into conversions. Unilever’s PG Tips made its brand icon come to life and engage users in a fun charity campaign for Red Nose Day. ChatShopper scaled customer consultation to five channels and replaced human operators with bots completely.
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How Spryker can help

One quarter of the surveyed Spryker customers and partners are planning to implement a chatbot in 2018. 1 in 10 are already operating a chatbot in their business. We can help you realise your individual bot use case.  

 

Keen to learn more?

Download the Spryker White Paper “Oh my Bot! Is Conversational Commerce Your Next Best Acquisition and Retention Channel?” packed full with:

 

  • Industry best practice and predictions
  • Interviews with chatbot experts
  • Steps for how to launch your own bot
  • And much more!