More convenience for DIY enthusiasts

How an Omnichannel Approach Helps DIY Master Jumbo Increase Their Turnover



Saturday morning and you're surfing on www.jumbo.ch instead of standing in line in the DIY shop? That's how the relaunch concept started at the Swiss DIY store "Jumbo" a few years ago. In order to implement their omnichannel strategy, they had to convert to a new standard system, or "something flexible".

The pitch phase revealed that standard functions were not sufficient for Jumbo's individual business model. For one, they wanted to offer a user-friendly system, at the same time, their product requirements were complex, making it difficult to keep the user interface lean. This opened the doors for the most customizable option out there: the Spryker Commerce OS.
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What did Jumbo want to achieve with the Spryker-based launch?

They knew what their customers want: they want to first research online, check out a few products live and then directly buy it in-store or order it later conveniently online. However, the seamless transition between offline and online is often not an easy task.

Customer acquisition through content


First and foremost, Jumbo needed a uniform brand that looked and felt the same through both channels.

The Spryker CMS helps:

    • By bringing the entire online presence into the Jumbo CI

    • By placing content anywhere they wanted

    • By including examples for the application of products

    • By providing inspiration through visual incentives and guides.
"We want to offer our customers more than just a place to shop. The user journey should provide inspiration and information about the products needed for specific DIY projects. The online DIY experience is one aspect of the typical Jumbo brand presence. Customers can browse through useful guides and instructions, and then save the necessary products for later, or order them directly."


Denis Contessi, Head of Retail @ E-Commerce Applications, Jumbo Market AG

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View - order - pick up... or have it delivered!

On the customer's side, the main benefits of the omnichannel strategy are the Click and Collect and Click and Surf offerings. For example, a do-it-yourself customer can start a project on a Saturday morning by researching online and viewing the product inventory in each store. He can save time by reserving the products and making sure that what he needs will be available at his store. Alternatively, Click and Surf allows him to complete the transaction online.

One price, two channels

Since online and offline pricing must be consistent, Spryker provides a Price Management tool with a Discounts & Promotions feature that handles product prices and service quotes. Every price adjustment is updated on both channels. The Jumbo product is available both offline and digitally.
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"It is important for us to ensure a strong performance of our omnichannel solution. With Spryker, this works through the decoupling of front-end and back-end - while simultaneously providing harmonious interaction of the two."


- Denis Contessi, Head of Retail @ E-Commerce Applications, Jumbo Market AG

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A product range of 50.000+? No problem.

Cap_Product-Management@2xAt launch time, Jumbo went live with a five-digit number of products and wants to grow this range to over 50,000 in the long term. Most products for craft projects can be described using a range of attributes, and Spryker Commerce OS Product Management with PIM Contentserv allows the import and management of all of these in a user-friendly way. From here, a countless combination of navigation and filter functions are available. A large product range does not affect page performance since product data is stored in the back-end, so the front-end could remain lean and quick. This makes both the customers of Jumbo and its e-commerce managers happy.


Currently, 25,000 products are maintained in Contentserv in a media-neutral manner - the goal is to manage all products of the Jumbo range in the PIM. On the new platform, all product information is managed at a single point: files from around 400 suppliers and external service providers are imported there first. Quality assurance is next before the data goes on to the respective touchpoints, including the new online shop.
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The Power of Many

Jumbo has implemented more than 20 interfaces with the Spryker Commerce OS from the existing third-party system landscape - including existing industry partner solutions such as Contentserv and Fact Finder, as well as numerous SAP integrations such as ERP or financial software. Thanks to the multitude of possibilities for integrating external systems, there are hardly any limits - large amounts of data can be synchronized via API or middleware and selected from a large number of existing partner integrations.
"We are very satisfied with our shop launch so far. Our DIY customers are pleased with the new opportunity to gain information and purchase products online. The icing on the cake: since the launch, we have exceeded all of our sales targets. Next, we're going to work on expanding the services available at the stores."


Denis Contessi, Head of Retail @ E-Commerce Applications, Jumbo Market AG

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